Education and Training

Local Business Marketing with Local SEO & Social Media

Small business owners often struggle with promoting their business effectively. While social media platforms like Facebook, Instagram, and TikTok are usually the first tools that come to mind, they are not the only options. Many business owners also try traditional marketing tactics such as direct mail, flyers, and business cards. These methods are perfectly valid, but there are many other marketing strategies that can be far more effective for local businesses. This course is designed to introduce you to those more powerful strategies, help you reach a wider audience and achieve greater success.

In this comprehensive course, you'll find a wealth of strategies specifically tailored for promoting your local business. With 11 hours of on-demand video content, the course is structured into 136 lectures spread across 23 sections. Each lecture is packed with practical advice and actionable insights, ensuring you can implement what you learn immediately. Whether you're new to marketing or looking to refine your current approach, this course will equip you with the tools and knowledge you need to boost the visibility and growth of your business. Join us and discover the marketing strategies that will make a real difference for your local business.

Digital Marketing Training Courses

23 Courses | 139 Lessons | 11 hours of Training

  • Local Small Business Marketing Course Introduction - 2 lectures

  • How to Set Up Your Local Small Business Website - 5 lectures

  • Google Business Profile and the Local 3-pack Google Map Rankings - 16 lectures

  • SEO Part 1: SEO Introduction and Keyword Research - 7 lectures

  • SEO Part 2: On-page SEO - 3 lectures

  • SEO Part 3: Starting with Creating Backlinks for SEO - 2 lectures

  • Citations to Start the Process of Ranking Your Site Higher on Google Search - 2 lectures

  • Off-Page SEO and Link-Building - 6 lectures

  • Webmaster Tools to Check Search Performance, Crawling, and Indexing Status - 6 lectures

  • Google Analytics 4 - 6 lectures

  • Creating Promotional Merchandise that Also Sells on Amazon and Etsy - 1 lecture

  • Full Yelp Setup and the Model for Working with Other Local Directories - 8 lectures

  • YouTube for Local Businesses - 1 lecture

  • Social Media Marketing for Your Local Small Business - 9 lectures

  • X (Twitter) Marketing - 6 lectures

  • Business Card Marketing and Business Networking for Your Small Local Business - 8 lectures

  • Flyer Marketing to Help You Promote Your Local Small Business - 1 lecture

  • How to Get Referrals - 2 lectures

  • Running Local Events and Workshops to Drive Sales for Your Business - 1 lecture

  • Email Marketing and Autoresponder - 7 lectures

  • Facebook Ads and Retargeting - 29 lectures

  • Setting Up a Facebook Business Page to Run the Ads - 6 lectures

  • Finishing the Facebook Ad Setup and Setting Up the Pixel and Retargeting - 2 lectures

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